When you think about it, pretty much everyone you know is on Facebook. Aren’t they?
From your nieces and nephews to your aunts, uncles and Peter who lives next door, it’s actually harder to think of people you know that AREN’T on Facebook. That probably explains why it has 2 BILLION average monthly users – a number that is still rising steadily – far more than ANY other social network.
According to an eMarketer study, 96% of social media marketers consider Facebook the most effective social media advertising platform.
If you aren’t investing any money in Facebook ads yet, well, it seems like everyone else is. These numbers help explain why we see an ad every few posts now as we scroll down our news feed. Below we have listed 3 of the top reasons why you should consider using Facebook’s advertising platform.
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It’s Budget Conscious
A Facebook campaign which has been structured well, targeted at the right people and has great creative copy is much cheaper than most other forms of online advertising. When you compare this to other types of advertising, Facebook is often a much more cost effective alternative to push out your key messages to your target audience.
Secondly, unlike an offline campaign, you don’t have to commit your spend upfront. With Facebook you can update your spend in real time, amend your images, copy or targeting, or simply switch your ads on and off when you like. So, if you want to give it a try, a budget of just £5 per day can get you speaking directly to your target audience. It also gives you the flexibility to run your ads on the days of the week you choose, and at specific times.
For example, if you regularly see a spike in interest on a Friday night between the hours of 6pm – 8pm, then you can optimise your ads on Facebook to run at this time in order to get an even bigger spike in sales. This ensures none of your marketing budget is wasted and you are showing messages to your target audience when they are looking to buy.
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Facebook Targeting Gets Specific
People tell Facebook EVERYTHING. So naturally, Facebook allows advertisers to utilise this data to target their messages at the right people. The list of ways to target people in Facebook are almost endless. Information you put about yourself such as gender, age, interests, location and occupation, pages liked or relationship status, Facebook will allow advertisers to use that information and target you directly.
This provides you and your business with a fantastic opportunity to utilise this data and ensure your budget is only spent on the most relevant audiences. Think of it this way: if you post an advertisement in a newspaper promoting wedding dresses, then the potential for a future bride to see this is minimal. However, by using the tools on Facebook correctly you can specifically target and show adverts to women, in your location, who have recently become engaged. That way, your budget won’t be wasted showing your advert to irrelevant people.
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Your Target Market is Waiting.
As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. This represents a massive opportunity for advertisers and businesses.
People of all ages are now are engaging and interacting with brands on Facebook. All this means that there is an audience for your product or service on Facebook, your company just needs to find them.
If you would like to know more about Facebook advertising please don’t hesitate to get in contact with us at www.drumbeatmarketing.co.uk or call us on 01427 808870.
