Harnessing User-Generated Content on Social Media: Building Authenticity and Trust
User-generated content (UGC) is integral to any successful social media strategy. Why, you ask? Well, UGC is essentially free (which we love) but more importantly, it’s authentic. Okay, So, What Is User Generated Content? User-generated content (UGC) is material created and shared by your audience. UGC is content generated by real users who have experienced […]
