Which Marketing Channels Should I Be Using?
‘Never put all your eggs in one basket’ is a simple piece of advice. So, why don’t some take this on board with their marketing strategy? There are numerous definitions for what a marketing channel is but put simply, it is anywhere that you can spread information about your business. This can be for […]
6 SEO Tips to get the Best Google Rankings
We have put together some SEO tips to help you to boost your Google rankings and reap the benefits that brings. They are in line with top 2020 SEO practices, but they don’t just stop there. They’re a look to the future, given the consistent importance they have received so far. Implementation of these […]
10 Mistakes to Avoid on Your Website to Keep Visitors Happy
Website mistakes are one of the easiest ways to turn people away from your business. It’s essential that when people reach your website, the experience is the best it can be. Users are unforgiving when it comes to website mistakes and will quickly leave your website if there are issues. We have put together some common website mistakes that are often easy to solve and can really help your website grow.
LinkedIn Events and Pulse For Your Business
LinkedIn Events and Pulse are two of LinkedIn’s newest features and have been designed to help users to maximise their use of the platform, connect even further and reach wider networks
Shopify Updates – A Look to the Future of eCommerce
Here we have picked a selection of Shopify’s latest updates that we think are going to be the most useful moving forward for eCommerce websites. As a Shopify Partner we are always looking at their up and coming releases to see how we can apply them to our customers!
How to Create a Mailchimp Template
Sending e-shots is nothing new and has been part of the marketing mix for years. However, many companies are put off including this in their strategies. Why? Because we all hate getting annoying spam emails, and because junk filters now render many bulk emails useless. But that is not a reason to avoid e-shots. […]
10 Actionable Tips to Improve Your Website
A website should evolve as your business grows and it’s important to keep adding fresh content as, just because your website is live, it doesn’t mean it is ever truly finished.
Look at what is in place already and ask yourself how it can be improved. This can be from simple text changes, adding new pages or even new features such as booking systems and events calendars.
How to Grow Social Media Engagement & Brand Awareness
Engagement has typically always been a common metric for evaluating social media performance. Although it doesn’t necessarily translate into sales, it reflects the value of a business’ social media efforts.
Engaging in new and current audiences is difficult and can leave you scratching your head for ideas. Getting engagement on your posts increases your brand awareness and compliments your other forms of marketing.
How to Sell Online During the Current Crisis – What Next?
If you’ve not read our previous 6 blogs on how to sell online… where have you been?! Check them out HERE and the come back for ‘What Next?’ So, now that you have somewhere to sell your products and the right process in place, you need to work out how to let people know […]
How to Sell Online During the Current Crisis – Sending Products
And now, for the next piece of the eCommerce puzzle… sending products. We’re looking at how you are going to get the products to your customers and how much you are going to charge them. In the current pandemic, this is going to be the toughest one to work out and something you need […]
How to Sell Online During the Current Climate – Taking Money
Once you have a store and products to buy, you need to be able to accept payments. Taking online payments has become a very easy process and we have put together some of our recommendations below. Most of the systems integrate with your store so they handle everything such as security and fraud checks. […]
How to Sell Online During the Current Climate – Your Products
Once you know where you are going to sell your products, you need to decide what you are selling online. Start gathering your product information to make it as pain free a process as possible! If you haven’t decided what platform to use, read our previous blog ‘How to Sell Online During the Current […]
